Inclusive fashion is a new trend that aims at equality and destroying the stereotype of the fashion industry and beauty standards. As society is slowly waking up to the realisation that people of all sizes and shapes should be accepted, there are many brands that are at the forefront of the change that is shifting cultural paradigms and creating clothing that fits all.
1. Universal Standard: This brand is inclusive and sells clothing that ranges from size 00 to 40. Universal Standard recently posted on their Instagram account that fashion should be for everyone, not just a few. Their Fit Liberty program lets customers return products if they gain or lose weight, which helps to encourage people to love their bodies.
2. Girlfriend Collective: As a company that is environmentally friendly and supports body positivity, Girlfriend Collective provides activewear for sizes XXS to 6XL. The brand also uses models of different color and size in its adverts to promote the message that everyone should have a right to look good.
3. TomboyX: In this case, TomboyX is a brand that caters for the LGBTQ+ community whereby the company sells unisex clothing in order to celebrate people’s identities. Due to the extended size range and the stress on comfort, the pants are suitable for anyone who wants to look good while being comfortable in their outfit.
4. Chromat: This brand revolutionizes swimwear by promoting all body types and forms of mobility. Chromat shows models of various dimensions and hues throughout its presentations, which means that fashion belongs to all and can assert.
The following brands are good examples of how the fashion industry can become more inclusive as the concept of inclusive fashion keeps on growing. That way, they are not just breaking the glass ceiling but they are also trying to alter the notion of the community in order to be able to accept everyone.